Don’t Compete, Excel – Takeaways from “The Other 90%”

One of my favorite all time books is “The Other 90 percent: How To Unlock Your vast Untapped Potential for Leadership and Life“, by Robert Cooper. 

In his book, he explains that the average human only utilizes 10% of our brain power.  Today, I will be highlighting some of my greatest takeaways from this book and sharing them with you will also help to keep them in the forefront of my memory as well.

People who’ve made great strides and accomplished amazing things in their lives do so because they focus on excelling, while everyone else is competing. A person who strives to excel is a person who understands the importance of valuing themselves as well as valuing others.

What does it mean to compete?

To compete means to run in the same race, in the same way as everyone else, constantly comparing yourself to other sand knowing that, in traditional competition someone else has to lose in order for you to win. The goal in a competition is to get across the finish line by any “fair” means.

What does it mean to Excel?

To excel means to reach beyond the best you have ever given because doing so matters to you personally, for its own sake. It means to run your own race- as an individual, team, or organization. To excel is to know your greatest strengths and passions, and to emphasize them while honestly admitting and managing your weaknesses.

To excel demands a willingness to pay exceptional attention and, paradoxically, to know when and how to think less in order to learn and experience more. To excel requires anticipating and exceeding expectations by fluidly and ingeniously working at the upper edge of your capabilities – not once in a while, but hour after hour, frequently in the midst of stress, uncertainty, sudden changes and high expectations.

In some races there is only one winner who gets the medal. In the race of life the winners are those who are superior not to others but to their former selves.

Don’t waste your time or energy comparing yourselves to others and trying to outdo them. instead use that energy as a catalyst to catapult you into your next level of excellence. You will then be able to inspire those around you by your example.

Pick up your copy today The Other 90 percent: How To Unlock Your Vast Untapped Potential for Leadership & Life, Robert K. Cooper, Random House/Crown, New York 2001.